Creative Director
Nelson Moropana
Art Director
Eugene Maseko
Date
July 2018
Tools
Adobe Illustrator, Adobe Photoshop
Category
Digital

ALWAYS ON DIGITAL | #CTVONLINE

CI

ABOUT THE CAMPUS TV: CAMPUS TV is a digital television network producing student-based TV shows, News and entertainment.

BRIEF: In 2017, CTV wanted to own a flagship online presence through media activations. The network enjoys media invitations, and produces high quality content.

DELIVERY: Delivery of a new always on strategy: We delivered a hashtag strategy #CTVONLINE and branding that follows it. This ensured a high online visibility across social media platforms.

KEY OUTCOME:

  • Social Media Strategy
  • New #CTVONLINE brand
  • Interactive Online Show