Creative Director
Nelson Moropana
DOP
Innocent Mabuza
Date
August 2016
Tools
Adobe Premier, Adobe Photoshop, Adobe After Effects
Category
Multimedia

UJ CAN YOU BY UJ ARTS & CULTURE

Multimedia

ABOUT THE COMPETITION: UJ CAN YOU is the university’s premier intercampus competition where Top 12 finest dancers, slam artists and singers compete to be crowned UJ’s king or queen in their respective fields.

BRIEF: We had an opportunity to develop the 3 day Theatre Show format that comprises of multimedia output from awareness stage, all the way to the grand finale.

DESIGNED AND REWORKED THE DIGITAL STRATEGY BY DELIVERING: Digital Online Audition Strategy: (Participants entered contest online using a 1 minute dance, sing or slam video, the video was then uploaded on UJ Arts & Culture Facebook Page).

AUDITIONS STAGE: Provided 3 different AV, behind the scene of what went to bootcamp, 3 different AV with mentorships.

FINALE: Intro Videos (1 Minute) competition summary video (A Journey) (3 Minutes) – Videos includes each contest stage.

OUTCOME:

  • Fully Integrated Digital Theatre Show.
  • Show sold out on 3 nights 2 years running